Melissa has been building successful marketing campaigns for local, regional, and national clients for more than 12 years. She began her career in advertising and event marketing with Simon Malls and moved onto digital agency work at the start of the search engine and social media marketing revolution in 2006. In 2009, she started Grapevine Marketing to fill a need in the market for a solution to one of the biggest issues facing most marketing departments: converting marketing and advertising activity into trackable sales opportunities, and reducing advertising budget waste by focusing only on the high return-on-investment programs. She is certified by Google, Hubspot, and Constant Contact, and speaks on the topics of inbound marketing, social media, SEO, and email marketing to business and non-profit audiences. Melissa writes a monthly series for the New Hampshire Business Review on Inbound Marketing topics, and is a member of Tomorrow’s Women Today in Boston, and the TechWomen | TechGirls initiative in New Hampshire.