Content marketing and public relations (PR) are very similar in nature. In fact, they both share a common goal.
What common goal do they share?
Simply put, they both attempt to create, relay, and amplify a high quality message about a specific brand.
Since both avenues of business branding share common goals, there’s plenty to gain and lots to leverage by combining content marketing and PR strategies.
Still not convinced? Take a look at four reasons why it’s an excellent idea to combine public relations and content marketing strategies. Continue reading