On the Grapevine...

All posts by Wendy Dessler

About Wendy Dessler

Wendy is a super-connector with OutreachMama and Youth Noise NJ who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition. You can contact her on Twitter.

Why Combining Content Marketing and PR Strategies Is a Good Idea

Combining Content Marketing PR

Content marketing and public relations (PR) are very similar in nature. In fact, they both share a common goal.

What common goal do they share?

Simply put, they both attempt to create, relay, and amplify a high quality message about a specific brand.

Since both avenues of business branding share common goals, there’s plenty to gain and lots to leverage by combining content marketing and PR strategies.

Still not convinced? Take a look at four reasons why it’s an excellent idea to combine public relations and content marketing strategies.  Continue reading