One of the first steps we take as marketers when beginning a new search engine optimization campaign is to research a client’s competitors, industry, and their target markets. While this one research element can consist of a multi-layered project, there are some key elements that you can do yourself in order to stay on top [...]
You work hard. You put a lot of information out there, do great work for clients, and probably have plenty of success stories to share. But at the end of the day, you’re likely so busy DOING your job that you probably overlook telling others what you are doing. How often have you had the [...]
So you have your blog up and running, you’ve identified your keyword and content strategy, and you’re ready to start writing. But where do you start? Here are some ideas to combat even the worst case of writer’s block, and help you on your way to a developing the content that you can build your [...]
In the past few weeks, we’ve seen a trend in businesses contacting us to offer assistance with the performance of their Google Pay-Per-Click Advertising (PPC), stating that they’ve been running campaigns for a while on their own or through a large company, and have seen a large drop in the quality and quantity of their [...]
Black Friday, Small Business Saturday, Cyber Monday: what do all of these days have in common? They are an amazing time for small and online businesses to capitalize on the millions of advertising dollars being spent by corporations for their own gains. Today marks the end of the hyper-promoted ‘first weekend of holiday shopping’, but if [...]
No matter what industry you’re in, you probably use a lot of terminology that your clients may not be familiar with. From industry jargon to complex medical terms; to the formal names of products and techniques; you likely have a very different way of explaining your business than your potential clients do. The problem is: [...]
They say “if you can’t beat ‘em, join ‘em”. We say “at least learn from them”. So if you, like us, are one of the millions of businesses that could not afford to run a $3 million, 30 second commercial during the Big Game this year, we’ve found some lessons from the commercial we feel was [...]
I subscribe to a daily e-newsletter with amazing deals for local businesses, and plenty of ideas for new places to visit. It’s a fantastic newsletter, very short and easy to read, generating publicity for new businesses every day and opening them up to new markets. So you can imagine the implications of this email linking [...]
It Probably Is. At this point, you’ve probably been involved in more than one meeting with an “SEO expert”. Perhaps you’ve reworked your website to include some new keyword phrases, or you’ve had a developer add keywords and targeted descriptions into your site, or start a link-building campaign for you. How can you be sure [...]
In the middle of a very difficult web development project with a new vendor, I am quickly realizing that most of what was promised to me by the sales representative was never communicated to the marketing team. As a result, there is now an ongoing back-and-forth argument as to what was promised, what is being [...]
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