A Guide to Marketing Genius: Content Marketing Powered by Demand Metric Embed this infographic on your website: <img src=”http://bit.ly/ZHJUfx” width=”540″ /> <strong>A Guide to Marketing Genius: Content Marketing </strong>Powered by <a href=”http://www.demandmetric.com”>Demand Metric</a>
Hiring outside marketing support for services such as SEO, Search Engine Marketing, Pay-Per-Click Advertising, Social Media, and other Online Marketing support is not cheap. And for many small businesses, it’s hard to justify the expense of hiring outside support for these services when there are so many books, websites, and videos out there that promise [...]
Innovation is a powerful concept, and so needed today in every aspect of our lives. Innovation is the fuel of aspirations, passion and change, if we can create the space to engage with our curiosity and imagination. Recently Sojourn Partners hosted the New Hampshire Leadership Advantage Innovation Workshop where three amazing thought leaders shared their [...]
Have you ever walked into a restaurant, business, or retail store and immediately thought: “they’ll be out of business in six months, tops”? Do you think the business owner had any clue that customers had that negative reaction? Doubtful. We all see what we want to see; and that means that sometimes we can miss [...]
In marketing technology, it often pays to curb your enthusiasm a little and give your customers a chance to catch up. Under the pressure and excitement of bringing a new technology product or service to the marketplace, it’s easy to forget that: (a) Your customer understands the field but has no knowledge about this particular [...]
The Questions that will Get you Found If there’s one thing that search engines reward with higher ranking more than most others, it’s a website page that matches the exact search a person conducts. For attorneys looking to improve their chances of being found online by a prospective client with a need to fill, there [...]
I answered a typical sales call today that was so bad it got me thinking: ‘is this the reason so many businesses fail, and salespeople just stop trying? And ‘how can I make sure that my own sales conversations never fall into this trap?’ The call sounded something like this: Salesperson: “Hello I’m calling about [...]
These days, many businesses find it incredibly difficult, if not impossible, to find a way of breaking through the clutter to get their target audiences to notice them. While our prospective customers and clients are more connected than ever to the brands and businesses they follow, it is increasingly more difficult for these brands to [...]
Apple vs. Windows. Southwest vs. Jet Blue. Pepsi vs. Coke. Starbucks vs. Dunkin’ Donuts. Do you know what all of these competitors have in common? They’re healthy, they understand how to compete and when to change the rules, and they’re making billions. Would you be happy to have a business similar to any of the [...]
We meet with many attorneys and law firms, in a wide range of practice areas, to help them build their businesses and grow their sales with inbound marketing. And there is one common thread that seems to exist with the majority of these lawyers: they just don’t speak the same language as their clients. This [...]
© 2013 Grapevine Marketing
