The sun is shining in New England, and we’re all daydreaming of sticking our toes in the sand and our noses in a book. But before you head out early this Friday, here are a few simple things you can start doing now to make sure you don’t fall behind your competitors in September. And [...]
“Video is great!” “Online video is better!” “Let’s take our TV commercial from last year, put it on YouTube, and watch it go viral!!” Have you had this conversation recently with colleagues, a marketing committee, or worse yet, your Agency? Does any of this sound familiar to you? Then here are a few reasons to [...]
In our minds, we all know that potential customers and clients are concerned about the “what’s in it for me” factor, but have you gone through a review of your website and marketing materials to make sure you are addressing your customer’s needs in your copy? Are you using the keywords they would be using [...]
For hundreds of years, the print media has had to find ways to get the public to pick up their newspapers, magazines and journals. From the earliest days, they understood the importance of using strong headlines to pique interest and sell publications. Although many business owners know the key to driving inbound traffic to their [...]
Volkswagen Gets It. Dunkin Donuts Gets It. Vegas Gets It. Do You Get It? The brains behind these fantastic marketing machines understand how to tap into what their customers are already doing and use it to their advantage. They combine inside jokes (between millions), a feeling of “yeah, I’ve been there, done that”, and a desire [...]
It’s funny how you can get into the habits of your daily routine, and quickly forget how you ended up there in the first place. Every once in a while it’s important to take a step back and read your business plan or an industry book to reflect back on the basics and keep yourself [...]
Although we all love the game, for many of us the Superbowl ads can be the most entertaining reason to tune in. And certainly they are the reason we avoid walking away from the tv during commercial breaks. This year, many of the old standby companies, including Pepsi and Chevy/GM, were mysteriously missing, and there [...]
No, this is not a post on getting that coveted diamond ring in the blue box. If you’re providing B2B services, then it’s more than likely you are approached by clients or prospects looking to ‘pick your brain’ for ideas. Perhaps it’s over lunch, maybe it’s just a quick phone call; but if you’re like [...]
January is such an exciting time for business owners, marketers, and sales managers. The year-end cleanup is complete, and we get to wipe the slate clean with a new budget, new plan, new goals, and new agenda. It’s a refreshing, exciting, and hopeful time! Then the first week of January passes, and we fall into [...]
Sometimes we get so caught up in trying to find the perfect message, the perfect promotion, or the perfect deal, that we completely lose sight of what’s really important to our customers: the benefit for them. Take a step back today and think about why your customers buy from you, and why they may not. [...]
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