According to a 2016 Hubspot consumer research study, 23% of consumers listened, and paid close attention to podcasts, while 36% admitted to ‘skimming’ podcasts. At the same time, 55% of the respondents stated that they thoroughly consumed video content. If your organization uses podcasting as a way to deliver your marketing message and develop relationships with prospects and current customers, this may be concerning. How is that people are ‘skimming’ podcasts, and what can you do to make sure they’re actively listening to your content? Should you completely abandon your podcasting efforts and move toward video, or develop a multi-channel content strategy?
One of my current goals is to improve my business and work on personal and professional development in ways that don’t add hours to my already long day or interfere with the time I spend with family and friends. How I’ve managed to achieve this goal is by listening to informative podcasts during my 45-minute commute. I use an app to download the podcasts I want to listen to, then connect my phone to my car stereo, and voila, I get an education during my formerly-wasted drive time. If you have a similar goal and some time to listen, whether it’s during a lunchtime walk, on the treadmill at the gym, or during your commute, here are a few podcasts that could help you reach your goals:
Considering a website redesign this year? It’s a great time to invest in a new website; there are more options available to you at a lower expense than ever before. Technology, and more specifically, open-source platforms, have paved the way for organizations to incorporate complex elements into their websites that would have required thousands of dollars in custom coding in years past. Now you can focus on creating the best user experience for your visitors, and leading them toward your goals, instead of spending time trying to build custom elements from scratch. Here are the must-have’s (and a few nice-to-have’s) for your website in 2016, broken down by the internal systems you should have in place and the external elements that your visitors will interact with:
Getting into a relationship with a website design & development firm involves quite a bit of thinking ahead to the future of your organization, your goals and objectives, and your overall vision. Often, we find that organizations will choose a design firm based on the fact that they’ve built a website for a competitor or another company they respect, or they choose the lowest bidder without considering the long-term costs associated with having to make big changes later, or the opportunity costs associated with growing at a slower pace than they would have with a better-performing website. So before you sign that project agreement for your new website, be sure to ask these questions of the firm you’re considering working with:
For the healthcare industry, the design of, and content within, your website could be the deciding factor between a prospective client choosing you for their needs over your competitors. For health service providers in fields such as prosthetics, plastic surgery, stem cell storage and treatment, spinal health, birth and women’s health, physical and occupational rehabilitation, addiction treatment, and the thousands of others who operate outside of the traditional model, it is crucial to attract and engage with prospective clients as they conduct research on providers for their needs. The problem is, many providers offer the same industry jargon in their content, the same generic stock photos, and the same uninspired taglines as most of the other providers in their field. As a health services provider in a competitive industry, does your website stand out from your competitors? Does it really tell your story to a prospective client the way you would tell it to them in person at their first visit? Is it warm and engaging? Do you gather any information from visitors to help you understand what they’re looking for, and do you provide them exactly what they’re looking for? Most importantly, is it easy for visitors to get exactly what they need from your website?
Every few years, most businesses and organizations see a need for some form of website redesign. In the past 5 years, much of the momentum for updating websites was due to a need to convert those that weren’t mobile-friendly to a responsive design, making them mobile-friendly across all devices and dimensions. If your website isn’t responsive to all mobile devices yet, read Melissa’s article in the NH Business Review to learn why this is so important: ‘Mobilegeddon’ and Your Site. Before you jump straight into conversations with your team about the new features, content, and graphics you’d like to incorporate into your website, I’d urge you to take a step back and consider the questions below. We find that many organizations go right into the planning phase of their website redesign without properly considering all of the implications and opportunities that exist. Here are some important questions to ask yourself, your team, and your web development firm:
Here in New Hampshire, it’s been one of the most exciting, frustrating, and surprising political primary seasons we’ve ever seen. Depending on which side of the fence(s) you’re on, you’re either happy, upset, or completely shocked by the outcomes – and it’s safe to say that we’re all wondering just what is going to happen in November.
Every day, your prospective customers are having conversations online, with their own friends, which could lead them to you. The problem is, most businesses aren’t listening to those conversations; often they don’t have any idea how to even find them. The good news is that by following a few steps to lay the groundwork for your ‘social listening’, businesses can monitor the conversations that are most likely going to provide them opportunities to get in front of their prospects and position themselves for future sales. The even better news is that your competitors and the organizations you work with may have already done much of the heavy lifting for you.
You’ve heard the mantra: writing content is one of the most important things you can do to build a strong inbound marketing system to bring in new leads and customers. You get it. But here you sit, hands poised on the keyboard, and the ideas just aren’t flowing. You’ve got a to-do list piling up beside you, the phone keeps wringing, and you’ve checked email at least 3 times since you started writing. You’re officially stuck and ready to give up. But before you throw in the towel, read through the examples of share-worthy content below. You could probably whip out one or two blogs on any of these topics in a matter of minutes; and then you can go deal with that nagging to-do list, email inbox, or buzzing phone.