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Since the online campaign launch, Grapevine Marketing has been contracted to provide ongoing support of the website in addition to full-service inbound marketing services including: email, social media, blogging, search engine optimization, reporting and analysis.
Prior to working with Grapevine Marketing, Live Free and Start had no online presence or website. The initiative was officially launched in 2014 and had conducted initial advisory council meetings and roundtable sessions to determine the needs and concerns of the local high-tech business community.
Research & Analysis
We assisted in pulling together key decision makers, tech entrepreneurs, and members of the startup community across the State of New Hampshire into focus groups to conduct market research. We also conducted an online survey of targeted respondents, and completed an analysis of similar initiatives and tech ecosystems across the United States.
Design & Development
We utilized this research and related public relations messaging to pull together an overall design and brand strategy to appeal to the target audiences. We designed a website structure around action-oriented, simple calls-to-action and clear, obvious messaging.
We built a mobile-friendly (responsive design) and interactive website on a content management system that would be simple for Live Free and Start administrators to update in the future.
We designed and developed a custom website and social media marketing channels to offer an outstanding user experience, entice relevant visitors to view and share content, and rapidly grow online engagement to build relationships.
We created a visual online presence that would appeal to the modern tech community while presenting a substantial amount of content in an easy-to-navigate format.
The website and inbound marketing campaign launched in April 2015 with accolades from state agencies, influencers, and media. Engagement continues to build as public relations, social media, and event-based efforts are used to support the mission and develop greater awareness with influencers and the media.
.LIVE FREE & START.
- Create awareness of resources and programs for tech startups
- Consolidate content and events from local agencies and incubators into a single platform.
- Develop a consistent brand and messaging strategy to effectively reach targeted audiences.
- Compete at a professional level with other startup programs throughout the country.
- Support new local startups in the state of New Hampshire.
- Encourage tech-focused entrepreneurs and businesses to move to the state.
- Drive qualified prospects to the website and social media channels.
- Create an online community of peers, mentors, advisors and leaders.
Website & Digital Marketing Launch
In conjunction with launching the website, analytics tracking was installed and advanced goal tracking was customized to measure key actions throughout the website and determine points of entry, most popular content and messaging, and key areas of opportunity.
Social Media channels (Facebook, LinkedIn and Twitter) were launched with corresponding brand designs and actively managed to engage the community of entrepreneurs and tech startups.
In the first month after launching the website and social media channels, we saw very positive outcomes in traffic generated to the website, engagement on Twitter, Facebook, and LinkedIn, and awareness of the Live Free and Start initiative in the target markets.
ORGANIC, UNPAID, WEBSITE VISITS IN FIRST 30 DAYS
INCREASE IN MONTHLY WEBSITE VISITS
INCREASE IN TWITTER IMPRESSIONS
(11,800 VS 9,203)
HOW we Helped to LAUNCH a New government initiative
AND drove 2300+ website visits in 30 days
Before we start...
Now that you've seen what we can do....
GRAPEVINE MARKETING LLC