Most digital marketers are used to negotiating while closing a deal with a client or bringing on a new hire. But what you might not know is that the same skills you use to be a good negotiator can transfer to fueling your content marketing. When you post a piece of web content, you are basically negotiating for the consumer’s time. This is what makes content marketing so important. You are convincing the reader that something about your content is compelling and worth the investment in time and energy. With the proliferation of content shock, people’s attentions are pulled towards consuming content from a million sources. Mastering negotiations as it applies to content marketing is a powerful way to win the battle for attention.