A Guide to Marketing Genius: Content Marketing Powered by Demand Metric Embed this infographic on your website: <img src=”http://bit.ly/ZHJUfx” width=”540″ /> <strong>A Guide to Marketing Genius: Content Marketing </strong>Powered by <a href=”http://www.demandmetric.com”>Demand Metric</a>
Have you ever been to a 6 year old’s soccer game? If you have had this experience, you likely saw kids running in different directions, some chasing the ball, others running away from it, and a few either chatting on the sidelines or running in some random direction. At my niece’s recent soccer game, I [...]
One of the first steps we take as marketers when beginning a new search engine optimization campaign is to research a client’s competitors, industry, and their target markets. While this one research element can consist of a multi-layered project, there are some key elements that you can do yourself in order to stay on top [...]
So you have your blog up and running, you’ve identified your keyword and content strategy, and you’re ready to start writing. But where do you start? Here are some ideas to combat even the worst case of writer’s block, and help you on your way to a developing the content that you can build your [...]
No matter what industry you’re in, you probably use a lot of terminology that your clients may not be familiar with. From industry jargon to complex medical terms; to the formal names of products and techniques; you likely have a very different way of explaining your business than your potential clients do. The problem is: [...]
They say “if you can’t beat ‘em, join ‘em”. We say “at least learn from them”. So if you, like us, are one of the millions of businesses that could not afford to run a $3 million, 30 second commercial during the Big Game this year, we’ve found some lessons from the commercial we feel was [...]
In our minds, we all know that potential customers and clients are concerned about the “what’s in it for me” factor, but have you gone through a review of your website and marketing materials to make sure you are addressing your customer’s needs in your copy? Are you using the keywords they would be using [...]
For hundreds of years, the print media has had to find ways to get the public to pick up their newspapers, magazines and journals. From the earliest days, they understood the importance of using strong headlines to pique interest and sell publications. Although many business owners know the key to driving inbound traffic to their [...]
© 2013 Grapevine Marketing