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Category Archives: Content Development

Why Combining Content Marketing and PR Strategies Is a Good Idea

Combining Content Marketing PR

Content marketing and public relations (PR) are very similar in nature. In fact, they both share a common goal.

What common goal do they share?

Simply put, they both attempt to create, relay, and amplify a high quality message about a specific brand.

Since both avenues of business branding share common goals, there’s plenty to gain and lots to leverage by combining content marketing and PR strategies.

Still not convinced? Take a look at four reasons why it’s an excellent idea to combine public relations and content marketing strategies.  Continue reading

In Marketing, Timing Is Everything

These days, messages move at the speed of light. During the presidential debates, memes and hashtags of the candidates’ comments become trending topics before they even have time to take a breath at the end of their sentence. A few hours later, those same statements have been analyzed, Twitter streams sorted through, and the morning news programs have built an entire segment around the topic. Twelve hours later, we’ve all moved onto the next story, as this has already become old news. Any regular viewer of ABC’s Shark Tank knows that the key to success for a featured entrepreneur is having a website and production system capable of handling the massive amounts of traffic they will receive during the one-hour airing of the program, regardless of whether they land a deal with the investors or not. The point is, for businesses that are able to move on a dime and capitalize on real-time conversations, there is a tremendous opportunity to be had. But if you miss that window, you’ll miss the opportunity.

timely marketingRecently, news came out that Brad Pitt and Angelina Jolie, America’s answer to royalty, had filed for divorce. News of the breakup hit every news station and Facebook and Twitter feed – Brad was soon to be eligible again! Within a couple days, Norwegian Airlines placed a print ad in the newspaper: Brad is single. Los Angeles. From/one way, incl. taxes £169*

No fanfare, no need for an explanation. The message was simple, the timing was perfect, and when you saw it, you got the point. In fact, I didn’t even see it in print. I saw it on a friend’s Facebook profile because someone else who saw it in print thought it was so amusing that she took a photo of it and shared it on social media. And the power of social media has now taken a PRINT AD viral on social media. Think of the millions of unpaid views this message has now seen. Brilliant.

So how do you do it if you’re not Norwegian Airlines? Can you position your business to take advantage of timely marketing opportunities? Absolutely, the key is to be ready and able to move on a dime.  Continue reading

7 Ways to Bust Writers Block & Create Share-Worthy Content

7 Ways to Bust Writer's Block and Create Share-Worthy Content

You’ve heard the mantra: writing content is one of the most important things you can do to build a strong inbound marketing system to bring in new leads and customers.

You get it. But here you sit, hands poised on the keyboard, and the ideas just aren’t flowing. You’ve got a to-do list piling up beside you, the phone keeps wringing, and you’ve checked email at least 3 times since you started writing. You’re officially stuck and ready to give up.

But before you throw in the towel, read through the examples of share-worthy content below. You could probably whip out one or two blogs on any of these topics in a matter of minutes; and then you can go deal with that nagging to-do list, email inbox, or buzzing phone. Continue reading

Using ‘Super Bowl’ or any Trademarked Name in Marketing? You’ve Been Warned.

using football trademarks in marketingIf you are thinking about tying a business promotion to the Super Bowl this Sunday, read on before you do. The NFL has trademarked the words “Super Bowl,” which limits the use of that phrase by anyone other than the NFL. Generally speaking, you can use “Super Bowl” to make reference to the actual game (“The Super Bowl is this Sunday.”), but not in connection with any commercial activity (“Come to Joe’s for free soup or salad on Super Bowl Sunday.”). Continue reading

The Best Online Marketing Tool. It’s Less Than $3!

Best Online Marketing Tool Under $3You don’t have to spend hours searching for ‘best online marketing tools’ to know that there are hundreds of thousands, possibly millions, of tools rangimg from software to promotional products and display materials that will claim to help you multiply your sales and reduce your costs. While many of these claims are legitimate, and there are thousands of tools that can help you improve your bottom line when used correctly; there is one that stands above most others but is probably the most-overlooked of all. In fact, you probably have a pile of them sitting near your desk, just waiting to be noticed.

Are you ready to be wowed?

The product that can help you multiply your leads, create the compelling and original content that will drive new customers to your door and keep past customers returning for more, perfect your strategy, put your ideas into action, and vastly improve your Inbound Marketing performance is…….. {drumroll please}…… a pack of small notepads. Or the notepad app in your phone or tablet.

No, we’re not kidding, and you shouldn’t hit your browser’s back button just yet! Of course this is a simple answer, and that’s why it’s so often overlooked. One of the most often-heard concerns from our clients is that they don’t have enough ideas for creating the content that will improve their website traffic and online marketing performance. They don’t have time to create new content. They are not natural-born writers. They don’t have new, unique, and compelling answers to the questions their clients ask. And on and on and on. These are legitimate concerns, with a simple and easy answer.

Keeping a small notepad EVERYWHERE (next to your bed, in the kitchen, near the TV, at your desk of course, in the car, even in the restroom – we won’t tell!) will ensure that when those random ideas and thoughts pop into your head that would make for excellent blog posts, articles, even full-scale guides and eBooks; you will have an easy way to jot them down. You’ll be shocked at the random times your most brilliant ideas come to you (admittedly, some of my best ideas have come to me while showering, as it’s one of the few quiet times in my day). And the next time you sit down at your computer to bang out a blog post or article, you’ll have a pile of ideas to work from.

Try it for one month, and if you’re not satisfied…… well, a pack of notepads costs less than $3, so there really is no excuse, is there?