We’re all very busy, and unfortunately one of the first things we let slide is updating our own content, and managing our own marketing programs. At Grapevine Marketing, we’ve been guilty of this as well, and that is why we are always looking for simple ways to update and promote our programs without adding on [...]
Disclaimer: Grapevine Marketing does SEO (search engine optimization) and SEM (search engine marketing) for a living. We also do a lot of other things, like design and develop websites, and manage online marketing campaigns. But today, we’re going to let you in on a little secret about our business, and the business of other Search [...]
Learn how to Spot Shady Search Engine Optimization practices, and keep them from destroying your online marketing efforts. Have you received an email recently, probably from an obscure email address, possibly based in a foreign country, offering you a GUARANTEED, 1ST-PAGE, OR TOP-3 POSITION, search engine marketing program for your website? Was it really cheap, [...]
One of the first steps we take as marketers when beginning a new search engine optimization campaign is to research a client’s competitors, industry, and their target markets. While this one research element can consist of a multi-layered project, there are some key elements that you can do yourself in order to stay on top [...]
So you have your blog up and running, you’ve identified your keyword and content strategy, and you’re ready to start writing. But where do you start? Here are some ideas to combat even the worst case of writer’s block, and help you on your way to a developing the content that you can build your [...]
In the past few weeks, we’ve seen a trend in businesses contacting us to offer assistance with the performance of their Google Pay-Per-Click Advertising (PPC), stating that they’ve been running campaigns for a while on their own or through a large company, and have seen a large drop in the quality and quantity of their [...]
Black Friday, Small Business Saturday, Cyber Monday: what do all of these days have in common? They are an amazing time for small and online businesses to capitalize on the millions of advertising dollars being spent by corporations for their own gains. Today marks the end of the hyper-promoted ‘first weekend of holiday shopping’, but if [...]
No matter what industry you’re in, you probably use a lot of terminology that your clients may not be familiar with. From industry jargon to complex medical terms; to the formal names of products and techniques; you likely have a very different way of explaining your business than your potential clients do. The problem is: [...]
It Probably Is. At this point, you’ve probably been involved in more than one meeting with an “SEO expert”. Perhaps you’ve reworked your website to include some new keyword phrases, or you’ve had a developer add keywords and targeted descriptions into your site, or start a link-building campaign for you. How can you be sure [...]
In our minds, we all know that potential customers and clients are concerned about the “what’s in it for me” factor, but have you gone through a review of your website and marketing materials to make sure you are addressing your customer’s needs in your copy? Are you using the keywords they would be using [...]
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