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Category Archives: Search Engine Optimization

What Mobile and Voice Search are Doing to SEO

Mobile and Voice Search Doing to SEOMore than half of teens use voice search on a daily basis, and adults aren’t far behind, with around 40% of them admitting to performing search queries by voice. People are also turning to their mobile devices to make searches.

A new report states that almost 60% of searches are made from a mobile device. Why does this matter? Marketers tend to focus on what users are searching for, but fail to consider how they are searching. Now that mobile and voice search have officially taken over, it’s important for marketers to understand how this shift could affect their SEO strategies.

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How To Do Keyword Research for Your Website

SEO Keyword Research

If you’ve been through the process of building a website, writing blog posts or crafting new website content to improve your search engine rankings, chances are you’ve had some experience with developing a keyword list for your website. Whether you’ve been actively involved in the SEO keyword research process in the past or you’re just implementing a program for the first time, it’s a good idea to review and update your target keyword list annually, as changes in your business, competition, and market may shift your strategy. Before you write content for your website or blog, or even plan out your sitemap, you should have a search engine optimization strategy in place.

Here’s a simple plan to get you thinking about the right words to include in all of your content: Continue reading

SEO Checklist for Success

seo checklist

Search Engine Optimization (SEO) to improve your websites chances of appearing at the top of first page rankings in organic search engine results requires a combination of elements within your website, and a long-term strategy of off-site marketing. While you may receive hundreds of emails from companies offering quick-fix solutions and ‘guaranteed’ first page rankings, you can rest assured that these are about as quick-fix and ‘guaranteed’ as a magical weight-loss program that doesn’t require exercise or a healthy diet.

There are many things you can do to improve your website’s rank in organic search, which will lead you to new customers and a greatly improved return on your marketing budget, but you should be aware that these take time and effort. You will see incredible results if done correctly, but it will take some time to achieve.

To get started, here is a simple SEO checklist to be sure your website and online marketing channels are primed for success. This is a great list to begin implementing at the end or beginning of a year, so that you can track your results each month.  Continue reading

Identifying and Filling Customers’ Needs – Using Online Search to Discover the Next Big Thing

If you ask any successful inventor or entrepreneur how they discovered their Big Idea for success, whether it was a product or a service, I guarantee they’ll tell you that they realized a need and found a way to fill it.

Sounds pretty easy, right? Sure. Find a need that people have, figure out how to solve it, and then sell it to them. After all, that’s how the sports bra, Spanx, disposable diapers, online dating services, the telephone, and pretty much every other successful product or service came to be. Someone paid attention, came up with a way to fill a need or improve an experience, and sold it to make millions. Continue reading

3 Super-Easy Ways to Update Your Blog (no excuses!)

We’re all very busy, and unfortunately one of the first things we let slide is updating our own content, and managing our own marketing programs. At Grapevine Marketing, we’ve been guilty of this as well, and that is why we are always looking for simple ways to update and promote our programs without adding on hours of additional work to our already-insane schedules.

So if you’re like us, and most of the businesses we speak to, you know how important it is to write content for your blog and develop new marketing campaigns. You just don’t have enough time in the day to reach these goals while also keeping up with daily tasks and client work.

Not to worry, we can make it easy for you. The 3 tactics below can be used at any time to create and publish content for your blog, and help you easily manage your distribution and promotional efforts, since you’ll have access to plenty of new content that you can promote via email newsletters and social media. And you can do it all without adding a ton of extra work to your schedule.

Here’s how.

1. Get Others To Do the Work For You (and I promise, they’ll be happy for the opportunity!

Want to add new content to your blog, keep things interesting, double your exposure and traffic, and give your clients and business partners a unique opportunity to achieve all of these goals for themselves? Then ask them to write a Guest Post for your blog. They’ll get exposure to a whole new audience, an opportunity to promote their message, show their expertise, and drive new links and traffic to their own website. You’ll achieve all of the above goals, PLUS you’ll have provided a valuable bonus to your clients and partners, and you’ll have helped to build your relationship with them.

Once the Guest Post has been published to your blog, ask your Guest to share the post with their own email list by including a link to it in their own newsletter, and ask them to share the post via their social media channels.

Promote the post to your own audience via email and social media, and be sure to give full credit to your Guest.

2. Answer a Question

We bet your clients and customers have many unanswered questions. Perhaps you hear the same questions over and over at initial meetings, or concerns are brought up at the point of purchase. Whatever your business, you’re likely spending a fair amount of time responding to questions and concerns; and this means that there are MANY other prospective clients and customers who are wondering about the same topics.

When thinking about your blog posts, try to answer at least one or two questions a month. By including the actual question in the title of your post, you will also be able to capitalize on search engine traffic from the people who are looking for answers online. It’s a Win-Win for your blog and search engine optimization!

3. Share your 2-Cents

Saw a story in the news, in an industry publication, or on a social media page recently that you have a strong opinion for or against? Can you offer insight into a topic that people are actively discussing, such as pending tax increases, changes to laws in your field, or new trends in your, or your clients, industries?

Use your blog to share your opinion on these topics, offer insight into aspects that people may not be aware of, or offer your unique expertise. If you can show that you are a credible source of information and expertise, not only will they turn to you when they have needs or more specific questions, you will also be more easily found within search engine results when people are looking for information. As with #2 above, this will help you to position your business as the answer to questions posed in online searches. And that will help you generate more traffic, better leads, and a higher quality of prospective clients and customers.