Web Design & Development
The internet changes at lightning speed, your customers expect ‘more, more, more,’ and there is always some new Big Idea around every corner. You have to be at the top of search results, maintain an active website, create new and unique content, build an online community, generate leads, increase subscribers and fans, and monitor analytics.
The literal definition of inbound marketing is “marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.”
Email marketing is often the best follow-up strategy for all online marketing efforts. It allows you to develop a one-on-one relationship with prospective customers digitally, in a cost-effective and non-intrusive manner.
Social media marketing involves far more than a company’s presence on Facebook, Twitter, LinkedIn, or another channel. The conversation on social media should support the organization’s business goals, while maintaining a healthy balance of community-development and audience engagement to keep people interested.
Online advertising can take many forms, and can often be an effective way to reach the right people at the right time– when they are searching online for products or services that you offer, or when they are ready to make a decision.
Content & Promotion
By developing content with a strategic focus on reaching your business goals and giving your market what they want or need, you’ll build a foundation that will continue to support the growth of your online marketing efforts for years to come.
Search Engine Optimization
You want results, without all of the nonsense above. So HOW do you do it? The answer is….not simple. But then, if it were simple, everyone would do it; and there are only 10 organic listings on the first page of Google, so the math doesn’t really work out, does it?