Email marketing is often the best follow-up strategy for all online marketing efforts. It allows you to develop a one-on-one relationship with prospective customers digitally, in a cost-effective and non-intrusive manner (as opposed to checking-in phone calls or in-person visits), while ensuring that you maintain a level of awareness with those who may eventually be interested in doing business with you.
Email platforms have evolved to offer businesses and organizations a simple way of branding their content with their specific brand colors, logo and messaging, while delivering an immediate analysis of the campaign’s performance. Delivery reports will show you what days of the week and times of the day are best to reach your specific audience. You can see which articles or promotions were most popular with your audience, and the reports also will give you a sense of how often people want to hear from you. You can even view lists of which people clicked on each link, or opened your email in general, or unsubscribed from your list, and you’ll be able to develop a better-performing strategy over time, based on this information.
We work with clients to develop email marketing campaigns that encourage their prospective customers to take the next step toward doing business with them. When visitors to your website or social media communities want to learn more about what you have to offer, but aren’t yet ready to contact you directly, they are encouraged to take a smaller step in subscribing to your email newsletter. We manage email marketing campaigns to improve the numbers of people who open your emails, click links to learn more about what you have to offer, and share your messages with their friends and colleagues.
If you’d like to learn more about email marketing, you may be interested in attending one of our free upcoming seminars. If you’re ready to start using email to develop an effective follow-up strategy or to communicate with your audience, request a free 60-day trial.